Hashtag Social Media — Musings From Brafton’s Social Crew — Are you feeling fortunate for St. Patrick’s Day?

☘️ Are you feeling fortunate for St. Patrick’s Day? ☘️
This yr is anticipated to be the most important yr but for the vacation. Proceed studying to search out out extra!

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On this month’s version, you’ll discover:

  • Attention-grabbing retail details about St. Patrick’s Day…
  • Updates on a possible ban on TikTok, with a stunning reference to Irish Clovers…
  • And a few enjoyable St. Patrick’s Day advertising campaigns!

Table of Contents


In accordance with the National Retail Federation, 61% of shoppers plan to rejoice the vacation, a 54% improve from 2022. 

Customers additionally plan to spend a complete of $6.9 billion — $1 billion greater than final yr. That comes right down to about $43.84 per individual!

Breaking these expenditures down even additional, males are anticipated to spend nearly $10 greater than girls on common — and totally on drinks. 

As shoppers begin ageing out of the 18-34-year-old class, they’re bringing their pleasure for the vacation into new phases of their lives. Celebration plans amongst these 35 years previous and better are on the rise!


A ban on TikTok is inching ever nearer within the US and EU, as fears surrounding person knowledge and nationwide safety maintain mounting. 

In accordance with Social Media At present, “TikTok’s European workers have launched a new effort to win over EU regulators by outlining a plan to make sure that European person knowledge is simply saved in its Eire knowledge heart, and isn’t accessible by Chinese language workers.

This system, known as ‘Venture Clover,’ is being communicated to EU officers within the hopes of avoiding additional motion within the area.

Within the US, in the meantime, TikTok has launched the same marketing campaign, known as ‘Project Texas,’ through which it’s trying to spotlight how US person knowledge will equally be minimize off from outdoors interference.

TikTok can also be confronted with potential bans in Canada and Australia. To search out out extra in regards to the potential ban on TikTok, learn the total story here.


Take a look at a few of these wonderful St. Patrick’s Day advertising campaigns! 

Guinness and Carhartt

Yearly, in honor of St Patrick’s Day, the town of Chicago dyes its eponymous river a brilliant Shamrock inexperienced. However who handles the job? This partaking advert, a collaboration between Guinness and the Carharrt workwear model, solutions the query: it’s the plumbers from The Chicago Journeyman Plumbers Native Union 130.


Do you know that McDonald’s Shamrock Shake started as a charity promotion for the Ronald McDonald Home in 1970? 

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In 2022, McDonald’s revealed the secret ingredient that turns the shake green: hex colour #cbf2ac! The model took to Twitter and requested their followers to create and share their very own designs utilizing the hashtag, #cbf2ac!

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